Short video app Douyin has launched a campaign on Thursday to promote vlogging, increasing the video time limit for all users to one minute from 15 seconds to support the program.

Guidelines for the program, which bears a name that translates into “One-Billion-Views Vlog Support Program,” says that any users who post original video blogs of longer than 30 seconds can participate in the first season of the program themed, “#vlog travel,” by using the hashtag. The program will have three more seasons, but further details are not yet available.

The first season of the vlog campaign will last from April 25 to May 8 and up to 60 winners will be announced on May 13. Prizes include boosts that give content creators more traffic, special “vlogger” certifications, and priority access to ad partnerships.

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Tony Xu

Tony Xu is Shanghai-based tech reporter. Connect with him via e-mail: tony.xu@technode.com