If you can’t see the YouTube player above, try watching here

Chinese pop star Cai Xukun became a meme this spring when the internet began poking fun at his basketball skills. Now, his lawyers are demanding that users of video site Bilibili take down their viral, satirical videos.

The conflict began when the National Basketball Administration named Cai—long known as a controversial figure for his effeminate look and passionate fan base—as an ambassador for the brand. Cai’s detractors began posting guichu videosa video genre that mixes existing videos with sounds and effects—to joke about his athletic abilities.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Shi Jiayi

Shi Jiayi is the Shanghai-based visual reporter helping provide multimedia elements about China’s fast-changing technology and culture. She holds a B.A. in Convergence Journalism from the University...