ไปๆฅๅคดๆกK12็ฝๆ กใๅคงๅ่ฏพๅ ใไธ็บฟ๏ผๆถ่ดญๆธ ๅ็ฝๆ กๆญๅปบๅข้ โ 36Kr
What happened: Bytedance has officially launched its K-12 online education platform Dali Ketang, media outlet 36Kr reported. The platform is currently offering primary school mathematics courses and junior high Chinese classes for the upcoming summer vacation. The company says it only hires Peking University and Tsinghua Universityโthe top two universities in Chinaโgraduates as teachers. Bytedance reportedly acquired another online education platform named Qingbei Wangxiao to facilitate the development of Dali Ketang.
Why itโs important: The relatively late market entry puts Dali Ketang at a severe disadvantage in the online education market, where there are several heavyweights such as Xueersi and Yuan Fudao. Following English tutoring platform Gogokid and foreign teacher live-streaming platform aiKID, Dali Ketang is Bytedanceโs third major push into the online education market. Its performance could potentially decide whether Bytedance will keep experimenting in this segment, since its two predecessors have proved unsuccessful despite various promotion efforts.
