China’s online retail sales increased 17.8% year on year in the first four months of 2019, a significant deceleration compared with the 32.4% year-on-year jump in the same period last year, according to data from China’s National Bureau of Statistics.

China’s online retail sales totaled RMB 3.04 trillion (around $422 billion) in the first four months of this year, RMB 2.93 trillion of which were physical goods, which increased 22.2% year on year, the report said.

Online sales for top product categories pointed to significant slowing compared with the same period a year ago: growth in food sales fell to 26.7% compared with 44.9% in 2018, apparel weakened to 23.7% from 28.0% in 2018, and daily product sales rose 21.2% year on year compared with 31.1% year on year in 2018.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.