Bytedance launches new social app Feiliao

Bytedance has on Monday launched a new social app that combines instant message and forum functionalities on iOS and Android, another experiment in the social app landscape following the lackluster January debut of Snapchat clone Duoshan.

Feiliao, or Flipchat in English, is described in Apple’s App Store as an “interest-based social app.” Users can join open chat groups centered around different topics, ranging from eccentric boyfriends to popular TV series.

There are two kinds of chat groups in the app, open groups and normal groups. Open groups closely resemble forums on Baidu Tieba, where all posts are visible to all users and where there is no limit to the number of members. As of writing, the biggest chat group on the app contains around 3,500 people and appears to be a group for testing features, not posting actual content. Normal groups are similar to private chat groups and have a limit of 100 users per group.

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