Besides developing a proprietary OS system, on Monday Huawei announced efforts to upgrade its content by striking a partnership with popular streaming platform Tencent Video.

The cooperation was unveiled at the China Internet Audiovisual Conference on Monday, NetEase reported (in Chinese). The partnership between Huawei Video and Tencent Video will allow users on either platform to perform cross-platform logins using the same account. In addition, the partnership will allow for improved technology sharing and operations cooperation between the two companies.

The smartphone maker’s video platform could get a big boost: in Tencent’s Q1 earnings report, the company said its number of subscribers had jumped more than 40% year on year to 89 million. That fell short of the reported 96.8 million first-quarter subscribers of rival site iQiyi, which belongs to Baidu. However, research firm Aurora Mobile still ranked Tencent’s platform ahead in terms of “value of app traffic,” which includes monetization potential.

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Bailey Hu

Bailey Hu is based in China’s hardware capital, Shenzhen. Her interests include local maker culture, grassroots innovation and how tech shapes society, as well as vice versa.