Government efforts to crack down on misuse of private data is intensifying in China. The national cyberspace administration on Tuesday introduced a new data protection law, further tightening regulations amid increasing global concern about data privacy.

The new data security regulation states that any customized content using recommendation algorithms driven by personal data, including newsfeeds and advertising, should be explicitly labeled. Internet services are also required to delete all collected data if users choose to turn off recommendations and ads.

Other regulations include requiring approval from parents or legal guardians if personal information from minors under 14 is collected; prohibiting the routing of domestic internet traffic outside the country; and requiring permission for sharing “important data” to foreign entities. The draft regulation, which has not yet been officially released, is open for public comment until the end of June.

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Jill Shen

Jill Shen is Shanghai-based technology reporter. She covers Chinese mobility, autonomous vehicles, and electric cars. Connect with her via e-mail: jill.shen@technode.com or Twitter: @yushan_shen