What happened: Bytedance has recently hired Facebook veteran Blake Chandlee as the vice president of global business solutions for TikTok, Bloomberg reported. Chandlee had worked on Facebook’s partnerships in Europe, Latin America, and the US for a decade. Chandlee announced the hire with a Facebook post on May 20, saying that he believes “different views, perspectives, and models make everything better.” Bytedance previously hired several executives from YouTube to help expand the TikTok brand.
Why it’s important: The new hire comes as Bytedance accelerates TikTok’s monetization in existing overseas markets. The company has recently reshuffled Douyin’s leadership, naming Musical.ly co-founder Zhu Jun to lead Douyin and TikTok. As someone who is experienced in building teams and scaling businesses, Chandlee could potentially speed up TikTok’s advertising roll out, which greatly lags its Chinese sister app, Douyin.