Chinese online job listing site Boss Zhiping, also known as, is well-positioned to go public after recording profits for more than a year, says founder and CEO Zhao Peng at the company’s 5th anniversary celebration event held on Tuesday in Beijing.

Why it’s important: In China, nearly 200 million people looked for jobs online in 2018, up 15.0% from a year earlier, according to a report from research institute iiMedia Research.

  • Of the total, around 80% of job seekers prefer to use multiple online recruitment platforms to broaden the recruitment channels, according to the report.
  • Factors including industry reforms, technology upgrades requiring more efficient hiring processes, policy support, and the rise of users born post-1990s have driven the adoption of online job recruitment.

“China’s 200 million white-collar workers change their jobs every 24 months and each job change takes two months. The country’s 400 million blue-collar workers change their jobs every six months and it takes them an average of two weeks to find a new job. If we can increase the matching efficiency by 20%, the time and manpower saved are equivalent to a whole year of work hours for 10 million people.”

Zhao Peng, Boss Zhiping CEO

Details: Zhao disclosed that Boss Zhipin had broken even in late 2017 and began earning a modest profit in 2018 with annual revenue for the year in the billions of RMB. The company said the platform had 63.7 million registered users as of September.

  • Data from iiMedia shows more than 56.7% of Boss Zhipin’s users are “green-hand,” or inexperienced, workers under the age of 24. The app has slightly more male users (51.63%) than female (48.37%).
  • It is ranked China’s third-largest recruitment platform with 3.71 million monthly active users in January this year, following 51job with 10. 61 million and’s 6.85 million, iiMedia report shows.
  • A company spokeswoman declined to offer details on a timeline for its initial public offering when contacted by TechNode on Wednesday.

Context: A relative latecomer to China’s online recruitment market, the five-year-old Boss Zhiping is a new upstart in the vertical which uses artificial intelligence and data analysis technologies, while rivals 51job and Zhaopin are known as more traditional job search platforms.

  • The company was criticized in 2017 for failing to screen job positions posted by a pyramid scammer under the guise of a regular company, which reportedly lead to the death of a Li Wenxing, a 21-year-old university graduate.

Updated to include a company spokeswoman’s response about a potential IPO.

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at More by Emma Lee

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