In this screenshot of the report, most iPhone users opted for Huawei models when they changed smartphones. (Image credit: TechNode)

Close to half of China’s iPhone users that switched devices in the first half of the year chose Android handsets, according to a report from mobile data research firm QuestMobile. Of those, nearly half opted for a Huawei smartphone.

Why it matters: Against a backdrop of impending tech restrictions from the US, it appears that a shift in brand loyalty toward domestic brands⁠—particularly Huawei⁠—is intensifying among Chinese consumers.

  • Rising demand for products at home could help Huawei as it faces the possibility of a ban on its purchase of US components next month.
  • The Shenzhen-based telecom giant is bracing itself for steep drop-off in international sales in the second half of 2019, expected to fall between 40 million and 60 million devices compared with last year.

Details: Some 46% of iOS users that invested in new devices in H1 opted for an Android, a rise of 2.8% compared with the same period a year earlier.

  • 42.9% of iPhone X users in China choose Huawei when switching to Android in H1 2019, according to the report.
  • Less than one-fifth of Android users that bought new handsets chose Apple products in the period, a slight decrease on last year.
  • Apple’s smartphone market share in China dipped to 23.5% in H1 2019 compared with 25.5% the same period a year ago. Huawei’s market share meanwhile grew to 21.6% from 17.0% in H1 2018.
  • Additionally, the report found that Tencent’s grip on users is weakening. Users spent 3.6% less time on Tencent apps in the first half compared with a year ago, though its services such as WeChat, QQ, and games still take up 42.3% of user screen time.
  • User time spent on Bytedance apps, including Douyin and Toutiao, rose slightly to 11.7% from 10.3% a year ago.
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Rachel Zhang

Rachel Zhang is a reporting intern in TechNode's Shanghai office. She is earning a master's degree in journalism at the University of Hong Kong and holds a bachelor's degree in electrical engineering....

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