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At the end of 2018, Connie Chan of Andreesen Horowitz wrote about how podcasts in China monetize. However, what she calls podcasts aren’t really what we call podcasts: they’re more like paid-for educational audio content. Podcasting, like what we do at China Tech Talk, is actually still very immature in China. But that doesn’t mean there aren’t content creators following the “traditional” podcasting model.

To talk about this, we’re joined this week by Rio Zhan, early-stage VC and host of the Crazy Capital podcast. We share notes on podcasting and talk about how China’s content models have evolved away from the open web.

Key questions

  • Why is the China market different for audio content?
  • Why is the open web almost non-existent in China?
  • What role does culture play in creating acceptance of paying for content?
  • How might Facebook’s Libra enable monetization for Western podcasts?

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Podcast information

John Artman

John Artman is the Editor in Chief for TechNode, the leading English information source for news and insight into China’s tech and startups, and co-host of the China Tech Talk podcast, a regular discussion...

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