Last month, Bytedance launched a new search engine as it seeks to expand beyond news and short video.

Toutiao Search is a search feature contained within the popular Bytedance news aggregator Jinri Toutiao; it can also be accessed from a web browser. Initially, it was just a simple search bar at the top of the Jinri Toutiao app and only crawled through articles published on the app. Now, its search results also include links from around the internet.

Its evolution is similar to that of WeChat’s search feature, which also evolved from a simple in-app search function into a general search engine that includes links outside of WeChat in its search results.

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Wei Sheng

Wei Sheng is a Beijing-based reporter covering hardware, smartphone, and telecommunications, along with regulations and policies related to the China tech scene. He writes a monthly newsletter tracking...

Tony Xu

Tony Xu is Shanghai-based tech reporter. Connect with him via e-mail: tony.xu@technode.com