Douyin rival Kuaishou has recently launched “Taizan,” a short video platform that features curated content from Kuaishou, media outlet TechPlanet reported.
Why it matters: In addition to boosting daily active users (DAUs) of its main app, Kuaishou has been actively building out its content ecosystem to compete with Bytedance.
- In June, Kuaishou announced that it was targeting a goal of 300 million DAU for late January 2020, though its average DAU in October fell well short at 200 million to 210 million, according to TechPlanet.
Details: Taizan currently does not allow user uploads and only uses content created on Kuaishou.
- Short videos on Taizan are categorized into different topics, and comments are displayed at the bottom of the screen like a chat channel.
- Taizan has two curated feeds: “recommended” allows users to browse content from popular topics, and “attitude,” consisting of trending short videos of the day.
- Taizan users can log into the app with their Kuaishou, WeChat, and QQ accounts.
- The app’s functionalities are still being updated, a person familiar with the matter told TechPlanet.