What do you do when you’re stuck at home with family for a month? Lots and lots of games. This year, writes Zhao Lei at Ran Caijing, users are turning to WeChat’s mini-app platform for simple, easy-access games. Here’s the key points of the article:
Every year during the Spring Festival, online board games experience a brief wave of interest, quickly falling off after the holiday. In normal times, the user base of these games is relatively fixed. The only way to get users is to win them away from other games.
The Covid-19 epidemic has brought a large wave of new traffic to chess and card games. This year, the normal habits of visiting relatives and friends, gathering for dinners, and playing real cards have significantly reduced. Brick and mortar chess, card, and mahjong rooms have also been closed.
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