China will have 85.6 million podcast listeners in 2021, making it the world’s second-largest podcast market, following the US, says eMarketer, a global market intelligence firm. Chinese podcast listeners grew 25% this year and will maintain a double-digit growth rate in the next five years, the company said. In recent years, podcasts have grown popular among young Chinese and attracted investments from tech majors like Tencent, NetEase, and Kuaishou. [eMarketer]