Chinese online retailer JD opened two brick-and-mortar shops in the Netherlands on Monday as the company tries to expand its global expansion beyond Southeast Asian to European markets. The new shops merge online ordering with outlets where robotic arms and automated guided vehicles prepare parcels for collection. Home delivery services are also offered. Branded under Ochama, a combination of “omnichannel” and “amazing”, the shops mark the first time the Beijing-based tech giant has expanded its physical presence into Europe. The two shops opened in Rotterdam and Leiden, with two another stores in Amsterdam and Utrecht due in the near future. [JD press release, in Chinese]