On March 31, the 2022 Asian Games, to be held in September in Hangzhou, released a series of digital franchises named “Asian Games in China” on Alipay mini-program, powered by AntChain’s digital collectible solution.

The lead characters of the three digital franchises are the mascots from China’s three Asian Games: “Pan Pan” of the 1990 Beijing Asian Games, “Five rams” (A Xiang, A He, A Ru, A Yi, and Le Yangyang) of the 2010 Guangzhou Asian Games, and “Memories of Jiangnan” (Congcong, Lianlian, and Chenchen) of the 2022 Hangzhou Asian Games.

Users can explore and buy these digital franchises through the Alipay mini-program “Smart Asian Games” and Topnod (鲸探), an Ant Group platform for collecting, exploring, and sharing digital collectibles. With a limited edition of 20,000 copies, each with a unique, immutable ID to ensure seamless copyrights protection.

With the rapid development in digital technologies, the global sports industry actively embraces digital transformation. In 2021, AntChain became the official global blockchain partner of UEFA Euro 2020 and UEFA National Team Football, with the winner’s scoring records uploaded to the blockchain for permanent storage for the first time.

According to Deloitte Global, NFTs or digital collectibles for sports media will generate more than $2 billion in 2022, about double the figure for 2021.