TikTok’s advertisement revenue is expected to triple to $11.6 billion in 2022, which would exceed the predicted amount of ad revenue for Snapchat and Twitter, according to market research firm Insider Intelligence. As part of its ad revenue forecast, Insider Intelligence also notes that the US market will account for over 50% of TikTok’s advertisement revenue. According to investment bank Piper Sandler’s Taking Stock with Teens survey for Spring 2022, TikTok is the most popular social media app among US teens, with 33% of respondents preferring to use the short video app over the likes of Snapchat and Instagram. [Insider Intelligence]