On May 6, TikTok owner ByteDance changed the name of its Hong Kong subsidiary from ByteDance (Hong Kong) Limited to Douyin Group (Hong Kong) Limited, in reflection of its short video app Douyin. The tech behemoth has replaced “ByteDance” with “Douyin” in the names of a number of its subsidiaries recently. The rebranding has revived market speculation about the company’s intention to spin off its business surrounding short video app Douyin for a Hong Kong IPO. This comes shortly on the heels of ByteDance’s appointment of Julie Gao, former exec at international law firm Skadden, as chief financial officer in late April. Gao’s appointment is widely interpreted as part of efforts by the company to initiate an IPO. [SCMP]