Pico, ByteDance’s VR team, is reportedly making moves to expand to the US, according to a report by Protocol Entertainment on June 10. ByteDance posted job listings for more than 40 positions in the US for sales, content creation, and research and development, with many of the positions related to content-focused entity Pico Studios. In May, Pico also introduced its new headset to Europe, entering the European VR consumer headset market for the first time. Data from IDC shows that Pico is ranked third globally with 4.5% of VR device sales in 2021, although rival Oculus far out-weighed the Chinese company, accounting for 78% of sales. [Protocol Entertainment]