Yang Le Ge Yang, an elimination game on WeChat’s mini program platform, has gone viral on Chinese social media in recent days, with a related hashtag topping the trending charts on the microblogging platform Weibo. Loosely translated as “Sheep a Sheep”, the game’s WeChat index, an indicator of a topic’s popularity on the super app, hit 4 million on Wednesday, growing 60 times from the previous day. The game features comic-like art design and earworm background music and its brief introduction boasts that less than 0.1% of players can complete all the levels. The startup behind the title, Beijing Jianyou Technology, was founded in 2021 with RMB 1.2 million ($170,000) in registered assets, according to Qichacha. WeChat’s built-in gaming platform has a history of producing viral hits. Last year, another elimination title called Synthetic Watermelon also made it into the top three on Weibo’s hashtag popularity chart. [Yicai, in Chinese]
