China’s army of e-commerce livestreamers is facing further scrutiny after this year’s annual Consumer Rights Day Gala on national TV accused certain influencers of faking data and preying on the elderly. The CCTV show, which seeks to expose companies and individuals engaged in inappropriate business practices, alleged that some livestreamers were purposefully targeting vulnerable elderly viewers and tricking them into paying high prices for inferior products. The show also looked at the industry’s use of fake fans and data, showing how some livestreamers receive hundreds of likes and endorsements from automated accounts. In the wake of the program’s revelations, multiple local governments have announced investigations into the alleged malpractice, with the city of Jiaxing in eastern China’s Zhejiang province among those launching an immediate inquiry. [MyDrivers, in Chinese]