According to sources, ByteDance’s net profit in 2025 declined by more than 70% year-on-year, with its net profit margin also seeing a significant drop. This was attributed to the company’s substantial increase in investment in AI businesses during the third and fourth quarters of last year. At the same time, ByteDance’s overseas revenue in 2025 grew by nearly 50%, far outpacing the roughly 20% growth in its domestic business.
The share of overseas revenue in the company’s revenue rose from 25% in 2024 to over 30%. TikTok Shop’s gross merchandise value (GMV) in 2025 increased by nearly 70% year-on-year, becoming the main driver behind the rising share of ByteDance’s overseas revenue. Currently, ByteDance did not comment on the above figures. [Jiemian, in Chinese]