Last night, Yu Hao, CEO of Dreame Technology, posted a series of strong statements on his personal Weibo account, openly criticizing the Xiaohongshu platform in sharp and forceful terms. He said the platform suffers from serious issues in overall quality and its social value orientation, even calling it “a very bad platform,” which quickly drew public attention. Yu further argued that Xiaohongshu’s value system and monetization model are toxic, claiming that its traffic growth is not driven by high-quality content or authentic user experiences, but rather by exploiting darker aspects of human behavior to sustain engagement.
The platform has long tolerated luxury flaunting, status comparison, exaggerated marketing, and fake product recommendations and has created a distorted content ecosystem that deviates from positive social values, he added. [TechWeb, in Chinese]