China is the world’s largest e-commerce market with online retail sales hitting $1.94 trillion in 2019. As a mature sector, the e-commerce industry witnessed some of the fiercest competition in China’s tech landscape.
The Big Sell premium series follows the country’s biggest e-commerce players, like Alibaba, JD, and Pinduoduo, as they fight for market share with innovations in technology and business models.
How Shein became China’s ‘TikTok for e-commerce’
Shein’s success could be attributed to a range of factors, from its affordable fashion positioning to viral online marketing strategies on social platforms like Instagram.
The Big Sell | Will Shanghai lockdown change the game for community group buying?
For millions stuck in Shanghai, purchasing daily goods has become a hassle. Community group buying has revived, thanks to its flexibility.
The Big Sell | Meituan expands in e-commerce, rivaling Alibaba and JD
Meituan is expanding to Amazon-like territory, selling physical goods, a sector that will put it in competition with Alibaba and JD.
The Big Sell | Tamed livestreamers and Tencent stake cuts
Chinese regulators extended the clampdown on top-earning livestreamers such as “livestreaming queen” Viya and “lipstick king” Li Jiaqi.
The Big Sell | Will short video apps rule livestream e-commerce?
As people spend more time on short video platforms, the apps could become super apps like WeChat, which cover every aspect of our daily lives, including e-commerce.
The Big Sell | After L’Oreal’s livestreamer spat, is a new e-commerce era dawning in China?
The rare public spat shed light on the hidden machinations between livestreamer KOLs and brands, who were once inanimate partners looking to capitalize on the live sales trend but have seen such relationships grow increasingly complex.
Singles Day 2021: Slower growth, more sense
Singles Day is still a big deal, but people were less obsessed with the shopping event this year, at least as indicated by sales trends.
The Big Sell | Is China’s courier price war reaching a tipping point?
The vicious price war among Chinese couriers has taken a toll on an industry that’s often referred to as the “backbone” of e-commerce.
The Big Sell | China’s grocery delivery fever is cooling down
A new round of consolidation in China’s community grocery delivery market is wiping out all but the largest players.
The Big Sell | Regulators target price discrimination
Chinese regulators are about to get a lot more involved in how e-commerce brands set prices, in a crackdown on a practice called price discrimination.
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