Features & Views

Five Chinese social platforms for brands to win over in 2023

In 2022, the marketing goals of many brands focused on ensuring a more predictable growth. But to succeed in China’s changing digital landscape in 2023, investing in an overarching marketing strategy across all digital media and e-commerce platforms will not work. Instead, brands should focus on a few essential platforms and utilize new features on…

All about Temu’s debut at Super Bowl

PDD Holdings’ Temu made a big splash with its first-ever Super Bowl commercial on Feb. 12, “Shop Like a Billionaire.” The ad, which aired during the first and third quarters of the game, showcased Temu’s mission to help consumers to live their best lives by offering quality goods at affordable prices. The upbeat jingle in…

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