When Groupon officially steps into China, all the leading local group buying sites recently announced their marketing budge in 2011, which gave us some amazing figures: ~$200millions are planned to be burned for advertising by 5 leading group buying service in 2001.
– Groupon.cn said that in 2011 they will spend rmb 550millions (~$83.7millions) on the advertisement. (Who is its investor?)
– It’s said that Lashou‘s $50millions capital, most of them will be spent on the advertisement;
– Nuomi (RenRen’s company) said their budget is rmb 200millions (~$30.4millions);
It sounds like a joke, but it seems a serious one, as you can actually see more and more advertisement about Group buying on TV, outdoor display, LED screen etc. Thanks to Group buying, 2011 must be a happy year for Chinese ads market.