When Groupon officially steps into China, all the leading local group buying sites recently announced their marketing budge in 2011, which gave us some amazing figures: ~$200millions are planned to be burned for advertising by 5 leading group buying service in 2001.

  • Groupon.cn said that in 2011 they will  spend rmb 550millions (~$83.7millions) on the advertisement. (Who is its investor?)

  • It’s said that Lashou‘s $50millions capital, most of them will be spent on the advertisement;

  • Nuomi (RenRen’s company) said their budget is rmb 200millions (~$30.4millions);

  • It’s rmb 130millions (~$19.8millions) for Meituan and Manzuo is rmb 100millions (~$15.2millions)

It sounds like a joke, but it seems a serious one, as you can actually see more and more advertisement about Group buying on TV, outdoor display, LED screen etc. Thanks to Group buying, 2011 must be a happy year for Chinese ads market.

Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.

Join the Conversation

3 Comments

  1. Online group buying gained prominence in other Asian too during 2010. Websites have shown up in Taipei, Singapore, HongkongThailand , Malaysia and the Philippines. New sites likes Ensogo, Cashcashpinoy and Pinoy Vouchers are one of the most famous group buying sites in Asia.

  2. The most common type of filter is a rapid sand filter. Water moves vertically through sand which often has a layer of activated carbon or anthracite coal above the sand.

Leave a comment

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.