When Groupon officially steps into China, all the leading local group buying sites recently announced their marketing budge in 2011, which gave us some amazing figures: ~$200millions are planned to be burned for advertising by 5 leading group buying service in 2001.

It sounds like a joke, but it seems a serious one, as you can actually see more and more advertisement about Group buying on TV, outdoor display, LED screen etc. Thanks to Group buying, 2011 must be a happy year for Chinese ads market.

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.