2011 of Chinese Group Buying Market, the Year of Burning-Money

When Groupon officially steps into China, all the leading local group buying sites recently announced their marketing budge in 2011, which gave us some amazing figures: ~$200millions are planned to be burned for advertising by 5 leading group buying service in 2001.

It sounds like a joke, but it seems a serious one, as you can actually see more and more advertisement about Group buying on TV, outdoor display, LED screen etc. Thanks to Group buying, 2011 must be a happy year for Chinese ads market.

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