At our own Collide: Powering China Cloud conference, Dr. Wang Haila, CEO of Orange France Beijing, raised the concept of Social TV, which can brings out brand new customer experience as well as facilitates social networking around TV sets.

According to Wang, there’re more than 4 million IPTV users in France, that’s why French Telecom realized very early that TV will eventually evolves into SmartTV and WiredTV.

SmartTV can partner off with cloud service. For SmartTV, appropriate browser is critical, so FranceTelecom have put lots of efforts on it.

Another crucial aspect of SmartTV is applications. It might differ from those on mobile phone, but still it’s crucial and indispensable. Wang mentioned that no one have seriously dove into SmartTV app store area, which is blue ocean to many market players.