Blue Bone, a custom smartphone in the name of the pioneer Chinese rocker Cui Jian (see him in wikipedia) was rolled out in Beijing.
The phone is preloaded with 65 Cui Jian’s songs, 700 minutes long videos and over 100 photos. What’s more, the phone is embedded with an exclusive app named after one of Cui’s song. Cui Jian’s fans thus can interact with each other in the social community in the app, sing Cui Jian’s songs with the karaoke functionality and share their own versions on platforms like Sina Weibo and WeChat.
Cui Jian remarked at the launch event that this phone couldn’t be regarded as a good and actually he didn’t intend to become a businessman. It’s more of collectible music memorabilia and enables him to interact with his fans.