Visualead, an Israeli visual QR code and mobile page design platform, announced that it has secured $1.6 million in Series A funding from a consortium of internet and digital media venture capitalists, led by Kaedan Capital and Entrée Capital.

The funds are being allocated to boost the growth of Visualead’s “Do-it-Yourself” platform. Furthermore, the funds will be used to increase distribution of its white label solutions and execute its worldwide IP strategy.

Founded in 2012, Visualead sets out to help businesses attract and interact with their customers. It aims to make the ugly QR code more palatable by making it invisible with a technology which eliminates the looks of standard QR codes by around 70%. Using proprietary technology, Visualead developed a platform that lets any business to quickly merge QR codes into any design or advertisement in just a few simple steps to draw potential customers into an optimized mobile experience (watch video here).

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Visualead’s platform is now being used by 200,000 small- and medium-sized businesses worldwide to promote their business offline, generating over 30,000 visual QR codes and mobile page campaigns per month. Nevo Alva, founder and CEO of Visualead, claimed that the platform can increase campaign ROI by up to 400%.

Started from European and US markets, Visualead planned to spear headways to Asian markets which are experiencing an exponential growth in smartphone usage and QR code scanning. The targeted Asian markets include China, Singapore, Japan, and Korea.

image credit:3GChina