The iPhone X is perhaps the most anticipated iPhone in years, especially in China. Join us as we track how China reacts to the release.

John Artman John Artman Nov 3, 20179:26 am

Even before the release, China’s news outlets were abuzz with iPhone X. According to one report, 3rd party resellers could face fines of up RMB 200k per phone if they started to sell before 8am

Timmy Shen Timmy Shen Nov 3, 20179:33 am

The first batch of iPhone X receivers are showing off pictures on Weibo.

Timmy Shen Timmy Shen Nov 3, 20179:43 am

Some scalpers are making efforts to sell on Weibo“PM me if interested,” says the post.

John Artman John Artman Nov 3, 20179:48 am

If you can’t get your hands on one, Momo has you covered with their AR app. They debuted the iPhone X feature just days before the release, a very good troll.

Timmy Shen Timmy Shen Nov 3, 20179:54 am

Celebrities are joining the buzz. JJ Lin, a Singaporean singer who has huge following in China, plays around the Animoji feature on his new iPhone X. “From now on…the comedic chapter of my life begins!” he wrote on Weibo.

Timmy Shen Timmy Shen Nov 3, 201710:19 am

Local media is reporting that the scalpers outside an Apple store in Shenzhen will sell an iPhone X 256GB with about RMB 600 ($90.7) more than the original price for today.

Linda Lew Linda Lew Nov 3, 201710:29 am

Do be careful when you’re taking selfies to show off your new iPhone X as a Fujian woman has unfortunately demonstrated. The woman lives near a courier depot and received her iPhone X around 8am, as reported by Chinese media. However, in her excitement to show off the phone, she dropped it by accident and cracked the screen. 

The media is now calling this world’s first smashed iPhone X. The world’s first cracked iPhone X is now available for RMB 9,600.

Linda Lew Linda Lew Nov 3, 201711:05 am

Take a look at the scenes inside Apple stores in Beijing and Shanghai in this video posted by Sohu. Store staff were reportedly suggesting that customers who do not have reservations to not bother lining up.

John Artman John Artman Nov 3, 201711:08 am

A well-timed Q4 2017 earnings report and conference call yesterday showed Apple’s iPhone sales in China up 12% and iPads up 39%. However, Chinese phone maker Huawei overtook Apple globally in the first half of this year.

Timmy Shen Timmy Shen Nov 3, 201711:14 am

As the Single’s Day (Double 11) shopping frenzy is approaching, Tmall is making an all-out effort to leverage the trending iPhone X discussion to promote. For what seems to be a marketing campaign, a lady dropped and smashed an iPhone X when taking a selfie, and her husband has promised to “buy her another one during Double 11 on Tmall,” as reported by Chinese media.

Timmy Shen Timmy Shen Nov 3, 201711:24 am

As the Single’s Day (Double 11) shopping frenzy is approaching, Tmall is making an all-out effort to leverage the trending iPhone X discussion. For what seems to be a marketing campaign, a lady dropped and smashed an iPhone X when taking a selfie, and her husband has promised to “buy her another one during Double 11 on Tmall,” as reported by Chinese media.

Timmy Shen Timmy Shen Nov 3, 201712:43 pm

Some bugs have emerged as more users are testing the new iPhone X. Apps like Weibo and Amap (高德地图) are not fully compatible with iPhone X, where black bars will appear to fill up the margins on the edge, local media is reporting. Even WeChat reportedly sees issues if users adjust the text to the smallest font size.

Timmy Shen Timmy Shen Nov 3, 201712:44 pm

Some bugs have emerged as more users are playing with the new iPhone X. Apps like Weibo and Amap (高德地图) are not fully compatible with iPhone X, where black bars will appear to fill up the margins on the edge, local media is reporting. Even WeChat reportedly sees issues if users adjust the text to the smallest font size.

Timmy Shen Timmy Shen Nov 3, 20171:18 pm

Hours into the iPhone X release, an engineer in Shenzhen reportedly proposed to his girlfriend with two dozen iPhone Xs . His friends who helped plan the proposal also received the latest iPhone from him, according to the Weibo post.

Timmy Shen Timmy Shen Nov 3, 20172:09 pm

iPhone X is already available on Xianyu, China’s leading second-hand goods trading platform.

Timmy Shen Timmy Shen Nov 3, 20172:43 pm

Hours into the iPhone X release, an engineer in Shenzhen reportedly proposed to his girlfriend with dozens of iPhone Xs. His friends who helped plan the proposal also received the latest iPhone from him, according to the Weibo post.

Timmy Shen Timmy Shen Nov 3, 20173:02 pm

Experts said that the total shipment number for iPhone X in total is expected to reach 25 million to 30 million in the fourth quarter this year, Chinese media reports.

John Artman John Artman Nov 3, 20179:03 pm

This was a fairly tame release. No riots, no stores closed, and 2nd hand prices lower than expected!

Stay tuned next week, when we’ll be covering the Singles Day extravaganza.

John Artman John Artman Nov 4, 20179:35 am

Our sister site, TechNode Chinese, wrote a great roundup of the release yesterday. 

It seems that Apple stores in Beijing didn’t see that much foot traffic. The exception (below) was the store in Beijing’s Sanlitun, one of the busiest areas in the city.

苹果北京华贸体验店

苹果北京三里屯体验店