From pre-Singles Day excitement to post-Singles Day euphoric glow, join us as we document the madness in real time.

Check back for regular updates!

Timmy Shen Timmy Shen Nov 10, 20176:58 pm

Only five hours left to midnight—when the shopping frenzy officially starts—online retailers are sending out SMS messages to potential “hand-choppers” (a moniker referring to shopaholics).

Masha Borak Masha Borak Nov 10, 20177:54 pm

Chinese media are already roasting the new Singles day or Double 11 Shopping festival for its complicated discount rules. Many are saying that regular IQ just won’t do the trick when it comes to figuring out how much do discounted items actually cost.

According to this post (in Chinese), the Southern Metropolis Daily have published a research saying that nearly 74% of respondents believe that Singles Day promotional activities are too complex and waste time and energy.

Here is one example:

Xiaoming wants to buy a sweater that costs RMB 399. She already paid a deposit fee of RMB 20 and the coupon can inflate three times, but only between midnight and 2 AM. After 2 AM the deposit can be exchanged for an equivalent of RMB 50.

The first 500 people who pay the arrears get to waive the deposit. At the same time, the store has coupons for RMB 20 off for an RMB 399 purchase and RMB 10 of for an RMB 299 purchase. The rule is ‘deposit plus arrears minus deposit inflated by a certain amount’ must be greater or equal to ‘coupon use threshold.’

On top of that, there is a coupon for RMB 20 off for an RMB 379 purchase and RMB 10 off an RMB 279 minus 10 purchase. The rule is ‘arrears minus deposit inflated by a certain amount’ must be greater or equal to ‘denomination of discount coupon.’

You can only choose one sort of coupon. ”

The million dollar question is how much will Xiaoming pay for a sweater?

Timmy Shen Timmy Shen Nov 10, 20178:13 pm

Here are some tips from Yuci, a “professional hand-chopper (shopaholic)” who started to shop massively during Singles Day spree a couple of years ago.

-Don’t go with wifi. The mobile 4G service is your best friend. (Shoppers need to check out the items at midnight sharp to make sure they get the discounted items.)

-Vie for “hongbao” (red envelopes)—aka coupons. “I’m a hongbao addict. Whenever a ‘hongbao’ ad pops up on my browser, I’d go for it,” said Yuci. 

-When it hits midnight, start with checking out your favorite items. There’s a high chance that the items will be sold out when you start to check out the second batch of goods.

Boyuan Boyuan Nov 10, 20178:41 pm

ICYMI, Jack Ma’s debut film Gong Shou Dao 功守道 (IMDB:
http://www.imdb.com/title/tt7570234/) is about to premiere on Youku right after 11.11 Chopping Shopping Gala. The film is about Chinese martial arts and features almost every famous Asian kongfu stars including Jet Li, Donnie Yen (starred in Star Wars Rouge One), Olympic boxing gold medalist Zou Shiming, Thai martial arts star Tony Jaa and many others.

It’s about 20 minutes long, and Jack Ma will play as Jack Ma in the leading role. The cast is powerful yet the only question is: will Jackie Chan be there as a surprise?

Timmy Shen Timmy Shen Nov 10, 20179:11 pm

“Before Chinese online shoppers hit the check-out button, they love to first consult the customer service representatives, so we have to deploy much more staff members on Singles Day to get the job done,” Sun Yafei, CEO of 5lux.com, one of China’s major online retailers for luxury goods, told TechNode prior to the shopping frenzy.

John Artman John Artman Nov 10, 20179:20 pm

As a run-up to today’s craziness, we looked at the festival from a few different angles. Here’s a brief history of the festival: The past, present and future of the world largest shopping spree

Timmy Shen Timmy Shen Nov 10, 20179:58 pm

College students are also prepared to get their hands on the shopping craze. 

“Added the value in the mobile plan (for data backup). Let’s wait and see if the internet speed is good enough for me to contribute [to the total number of purchases],” wrote a college student in Chengdu on Weibo

Yes, often times it comes down to a war of internet speed to vie for the most discounted items at midnight.

John Artman John Artman Nov 10, 201710:03 pm

Alibaba made a video of how to use the Tmall Genie to make sure shoppers get the best deal. TechNode received a review unit a few months ago before it was released. It didn’t work very well then, unfortunately (maybe my tones were off?), but maybe it has improved.

John Artman John Artman Nov 10, 201711:11 pm

Here are some interesting things you can buy on Taobao. Most surprising? Not the passenger jet!

Rita Liao Rita Liao Nov 10, 201711:17 pm

And how can Alibaba forget the neighbouring shopping haven of Hong Kong? We spot its Singles Day advertising from the HK airport

to the metro station.
But we haven’t seen much in-store special promotions for the shopping holiday. Will keep looking for traces of new retail in the city.

Boyuan Boyuan Nov 10, 201711:18 pm

YO Check this out, Jack Ma’s debut song Feng Qing Yang 风清扬 featuring Faye Wong the Chinese No.1 diva https://www.youtube.com/watch?v=DSogxaSbRZU

Boyuan Boyuan Nov 10, 201711:20 pm

Eva Yoo Eva Yoo Nov 10, 201711:21 pm

I’m at Alibaba Group 2017 11.11  Global Shopping Festival, reporting at Media Center in Shanghai. Here I’m with hundreds of journalists, waiting for the countdown.  

Alibaba surely knows how to keep journalists stay awake.

Masha Borak Masha Borak Nov 10, 201711:38 pm

Nicole Kidman has just presented a sneak preview of Jack Ma’s new short film during the 11.11 gala night. Jack plays the main role in this
spectacle with his character a crossover of Jackie Chan, Clint
Eastwood, and Indiana Jones.

Aside from Kidman, the gala has so far welcomed local and
international stars including Victoria’s Secret Angels’ Lais
Ribeiro, fashion model He Sui, tennis star Maria Sharapova, and
Barcelona FC and Real Madrid’s former player Luis Figo. We’re still
waiting for Pharell Williams to make its appearance which no doubt
will be spectacular itself.

Eva Yoo Eva Yoo Nov 11, 201712:05 am

Happy 11.11 everyone! Alibaba’s numbers are going up just too fast! GMV has surpassed RMB 10 billion at 00:03:01

Masha Borak Masha Borak Nov 11, 201712:15 am

Nicole Kidman has just presented a sneak preview of Jack Ma’s new short film during the 11.11 gala night. Jack plays the main role in this
spectacle with his character a crossover of Jackie Chan, Clint
Eastwood, and Indiana Jones.

Aside from Kidman, the gala has so far welcomed local and
international stars including Victoria’s Secret Angels’ Lais
Ribeiro, fashion model He Sui, tennis star Maria Sharapova, and
Barcelona FC and Real Madrid’s former player Luis Figo. We’re still
waiting for Pharell Williams to make its appearance which no doubt
will be spectacular itself.

Eva Yoo Eva Yoo Nov 11, 201712:29 am

00:00:28 Total GMV has exceeded RMB1 billion (Mobile GMV: 97%)
00:03:13 Mobile GMV has exceeded RMB10 billion
00:22:00 Total GMV has exceeded RMB 41 billion (Mobile GMV: 97%) 

Alibaba shows the realtime sales, demographic data of Zhejiang area in China.

Eva Yoo Eva Yoo Nov 11, 201712:29 am

00:00:28 Total GMV has exceeded RMB1 billion (Mobile GMV: 97%) 2017天猫双11全球狂欢节成交额超10亿元  无线交易额占比97%
00:03:13 Mobile GMV has exceeded RMB10 billion 无线成交额超过人民币100亿元
00:22:00 Total GMV has exceeded RMB 41 billion

Alibaba shows the realtime sales, demographic data of Zhejiang area in China.

Eva Yoo Eva Yoo Nov 11, 201712:49 am

00:40:24 Total GMV has exceeded RMB50 billion. 


Journalists are going back to the hotel now. Good night everyone. I ‘ll keep you guys updated! @Alibaba Global Shopping Festival Media Center in Shanghai  

Boyuan Boyuan Nov 11, 20171:00 am

While Tmall kept updating their milestones, JD is in complete silence. No 11.11 news from their official Weibo yet
https://weibo.com/jingdong

Boyuan Boyuan Nov 11, 20171:04 am

The only weibo they post since 2017.11.11 is about how good Richard Liu and JD.com treat their staff https://weibo.com/1717871843/FuveVbBUM

Boyuan Boyuan Nov 11, 20171:05 am

The only weibo they post since 2017.11.11 is about how good Richard Liu and JD.com treat their staff https://weibo.com/1717871843/FuveVbBUM, and the comments under this weibo are mostly complains

Masha Borak Masha Borak Nov 11, 20171:16 am

The first delivery during this years Singles’ Day took exactly 12 minutes 8 seconds. That is some Kung fu, Jack Ma.

Timmy Shen Timmy Shen Nov 11, 20172:08 am

Some news from JD: 

Fresh food products in the first hour on JD.com were up 350% from last year. More than 10,000 tons of fresh products were sold.

John Artman John Artman Nov 11, 201711:29 am

JD is reporting that watch sales on their platform increased by more than 300% in the first hour of Singles Day, from the same time last year. Sales of diamond products more than doubled over the same period. 

John Artman John Artman Nov 11, 201711:33 am

JD also says that Tag Heuer surpassed its full-day Singles Day 2016 sales on JD.com in 15 minutes this year. NOMOS did the same in 10 minutes. Sales of Tag Heuer, NOMOS, MOVADO, Marvin , Maurice Lacroix and Ernest Borel on JD in the first hour of Singles Day were more than 3X the same period last year.

John Artman John Artman Nov 11, 201711:52 am

Local media is reporting that JD had RMB 100 billion in orders from Nov 1st to the morning of Nov 11. 

Eva Yoo Eva Yoo Nov 11, 20174:13 pm

15:59:00 Alibaba’s total GMV has exceeded RMB130 billion. 

John Artman John Artman Nov 11, 20177:44 pm

JD says their logistics team delivered 6.38 million orders between midnight and 4pm

Eva Yoo Eva Yoo Nov 11, 20178:29 pm

20:12:53 Alibaba’s total GMV has exceeded RMB145 billion.


Eva Yoo Eva Yoo Nov 11, 20179:30 pm

As of 20:00:00
Total GMV has exceeded RMB144.7 billion (around USD21.8 billion) (Mobile GMV: 90%)
成交额超过人民币1,447亿元(无线成交占比:90%)

                                                                                                                                  
As of 20:56:51
Number of delivery orders generated has surpassed the 701 million orders generated on 2016 11.11
2017天猫双11全球狂欢节已产生7.01亿个物流订单,超过2016年双11全天。

 

Top 10 Tmall merchants by GMV as of 6pm:
截至18点Top 10天猫店铺排行榜:

苏宁易购官方旗舰店 (Suning Official Flagship Store)
小米官方旗舰店 (Xiaomi Official Flagship Store)
荣耀官方旗舰店 (Honor Official Flagship Store)
海尔官方旗舰店 (Haier Official Flagship Store)
NIKE官方旗舰店 (Nike Official Flagship Store)
优衣库官方旗舰店 (UNIQLO Official Flagship Store)
夏普官方旗舰店 (Sharp Official Flagship Store)
美的官方旗舰店 (Midea Official Flagship Store)
adidas官方旗舰店 (Adidas Official Flagship Store)
林氏木业家具旗舰店 (Linshimuye Furniture Flagship Store)

Eva Yoo Eva Yoo Nov 11, 201711:12 pm

As of 23:09:32
Total GMV has exceeded RMB160.4 billion (around USD24.2 billion) (Mobile GMV: 90%)


Eva Yoo Eva Yoo Nov 12, 201712:04 am

As of 24:00:00

Total GMV has exceeded RMB168.2 billion (more than USD25.3 billion) (Mobile GMV: 90%)

成交额超过人民币1,682亿元(无线成交占比:90%)

 

# of countries and regions with completed transactions: 225

全球交易覆盖国家和地区数量: 225

 

# of payment transactions processed: 1.48 billion (41% YoY growth)

支付总笔数:14.8亿(比去年增长41%)

John Artman John Artman Nov 12, 201712:28 pm

Here’s our report on the data from this year’s Singles’ Day: Alibaba records RMB 168.2 Billion in Singles’ Day Sales


John Artman John Artman Nov 12, 20179:04 pm

Timmy interviewed two handchoppers about their experience: Video: Confessions of Singles’ Day handchoppers


John Artman John Artman Nov 12, 20179:05 pm

Here are some stats prepared by Alibaba:

John Artman John Artman Nov 12, 20179:06 pm

And some stats from JD: 

John Artman John Artman Nov 12, 20179:08 pm

I’m actually a bit surprised that Alibaba posted record-breaking numbers again, especially after new rules that ban false or misleading advertising about a product’s features, functions or quality, forbid falsifying sales data, user comments and awards, and prohibit “organizing fake transactions” that amount to false or misleading commercial publicity