Evernote (印象笔记 in Chinese) has announced plans to migrate all local data to Tencent Cloud iFeng reports (in Chinese). The company said the data migration is expected to be completed in the first half of 2018. The company also revealed they will begin working closely with Tencent Social Network Group (SNG) to integrate its cloud note-taking application and knowledge-sharing platform more fully with users’ social, life, and work.

The US-based notetaking application developer entered the Chinese market in May of 2012 and managed to garner over 4 million users in China just one year after its debut. Globally, Evernote has well over 220 million users totaling 10 billion entities of data, making it one of the world’s largest unstructured data platform in the world.

After all local data is migrated to Tencent Cloud, Evernote and Tencent SNG will extend their cooperation to other areas. “Tencent Cloud will assist Evernote on basic infrastructure, consumer services, corporate services artificial intelligence, and other aspects. We will expand cooperation in breadth and in depth. At the same time, Tencent Cloud will support the Evernote’s localization process in full force,” said Xie Yuefeng, Vice President of Tencent Cloud.

Evernote has prioritized localization fairly early on in its expansion to the Chinese market. The company revealed their intention to build its own data center when they entered china— well before the implementation of the new cybersecurity laws, which require companies to store all user data within Mainland China.

You may be scratching your head, wondering why they’re giving up their own data center in favor of Tencent Cloud. Turns out Evernote made a similar move in 2016, migrating its international data from to Google Cloud Platform. It appears to be an industry trend for companies to move their applications and data into shared public cloud platforms. Also, this gives Evernote access to cutting-edge technologies such as machine-learning that these resourceful tech companies can offer.

The history Tencent and Evernote go back to 2012 when the two announced plans to integrate Evernote application into Tencent’s ONE Browser for mobile users in India.