2 millions subscribers, bundled with China Telecom’s broadband service and operated by Shanghai Media Group (SMG), a multimedia television and radio broadcasting, news and Internet company with capital assets around RMB 11.7 billion, IPTV service provided by BestTV seems irresistible in China. “We are expecting 10 millions subscribers within 2 years and by then we will become the No.1 IPTV service provider of the world”, VP New Product Development of BesTV told us.
IPTV is more about TV and Radio broadcasting. “Triple play”, is the most exciting words we heard from the conversation with Ian. “Triple Play” here means IPTV, Web and Mobile. With the support of SMG, a massive collection of copyright video content can be delivered. “On the other hand, we can work with all sorts of Internet content providers to deliver their content directly to the TV and even mobile device”. This sounds so exciting. Imaging one day, we can just turn on our TV and switch to a particular channel, input the keywords or codes then we can enjoy the video from Tudou, photos from Yupoo etc. It is the truly Life 2.0. “We can even build a social network around our subscribers. With subscribers’ profile in our database, we can also work out a better TV advertisement solution and delivery the right ads to the right people”, Ian said.
Internet need go ‘offline’ to be part of everyday life, and IPTV gives the opportunity to build an efficient channel and deliver the internet contents directly on the TV before the people at all ages; Internet has to go mobile so that everyone can be possibly involved anytime and anywhere. Definitely IPTV has the potential to create a brand new market for traditional Internet business, however, it is not a market that everybody can get in. Building the infrastructure for IPTV needs enormous resources, money, labors and most importantly the government support. BesTV, fortunately, has its all!