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BesTV Invests US$100M in Digital Marketing Company adSage

Chinese online media company BesTV (SH:600637) invested nearly US$100 million in mobile digital marketing company adSage for a 51% stake in the company with CICC and CVCapital as financial advisers, respectively. Together with this deal, BesTV planned to establish a digital marketing platform for IPTV, OTT, Internet, mobile Internet and outdoor ads. Founded in 2007 by some ex-Microsoft […]