Now this is complete speculation on my part but imagine if Mr Murdoch can secure the support of other news organizations (now this is difficult to image but consider it)… then all the best global news outlets are removed from the Google index… and say they all start to charge for online content…a pay-per-view wall. What would that do to the current dominate position of Google?

But here is why I think phase II would include a new Murdoch Engine…. News Corp could put all their news content on a new ‘vertical news search’ perhaps a higher quality version of today’s Google News. That way, Mr Murdoch will have a platform that:

Of course, this is idea is the result of too much coffee and an over active mind… however if this plan is indeed reflective of discussions in the News Corp Boardroom, then I fear we will soon be seeing the demise of freely distributed news content…

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