The Rise of Location Based SNS in China

I am often later to understand the significance of a new platform than I would like to admit. It happened with…


Innovative Digital Marketing Campaign- Win a Trip to Sydney

It is not often when I get quite excited about a particular campaign. But here is one that captured my imagination. A…


When will we see a News Corp Search Engine?

In an interview in Australia, Rupert Murdoch accused Google of stealing stories from News Corporation newspapers for…


The Chinese Social Media Landscape

We, as Digital Marketing Specialists, are constantly preaching the benefits of social media to our clients.  To us,…


Social Media Marketing is Hot in Shanghai

So tonight, I was speaking at the Dr3 event in Shanghai (this session was focused on Social Media Marketing) and I…


Social Marketing Marketing Event- Sign Up Now!

I was fortunate enough to come into contact with Dr Grace Pan and Dr Gang Lu while working in Shanghai these past few…


Did Viral Marketing Damage the Hasbro Brand?

A few days ago Hasbro launched a free online version of Monopoly called Monopoly City Streets that makes use of Google…