It is not often when I get quite excited about a particular campaign. But here is one that captured my imagination. A fully digital, multi-channeled performance marketing campaign being run by Accor Hotels. Not only is there a great prize on offer; a trip to Sydney for two people from China the approach is fresh and I look forward to seeing the results- not just the impressions but the actual ROI that was achieved on this.

In the spirit of full disclosure, SinoTech Group designed and is running this campaign so it is without question that I am personally involved and motivated to have a successful outcome. That said, there is some unique components to this campaign and the lessons learned in designing/running a complex campaign will no doubt help others in China with such aspirations.

The campaign goals were quite simple, develop online ‘buzz’, generate interest in the Accor brand and develop a campaign platform that can be leverage in the coming months for CNY and Valentines promotions.

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