Microsoft Plans To Invest Kaixin001, The Leading Chinese Social Network

The rumor just spread the Chinese media minutes ago, Microsoft is in talk with Kaixin001, the leading Chinese social networks. Both parties refused to comment on this deal, but the rumor says Microsoft is willing to invest Kaixin001 in cash and Kaixin001 will also take charge of the operation of MSN China. If this can be confirmed, Kaixin001’s service will be integrated into MSN which is one of the most popular instant messengers used in China as well as the Bing service. Surely in return, Microsoft wants to save MSN China which is not in good situation right now (an insider told me NetEase, the leading Chinese portal is also interested in taking 50% of share of MSN China) and boost its presence in Chinese web2.0 business.

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