Tencent, Baidu, Alibaba Group are probably TOP 3 Internet entities in China given the fact they all more or less reach all the sectors of web business, instant messengers, portals, e-commerce, search etc. Sina is huge, there is no doubt that it’s the leading Chinese portal, but you would not say it’s in the same line with those three giants. However, since 11st Nov, 2010, the setup of Chinese Internet might start changing: Sina Corp. announced strategic partnership with MSN China.

The situation for MSN China is not that good. MSN Live Spaces is closing down; MSN messenger is taking the No.2 in IM marketing, but the room for its growth seems shrinking; and the portal service cn.msn.com is in a dilemma in China. In comparison, Sina as the leading online media portal and blog service provider is growing fast and even much more stronger than before, huge thanks to its microblog service which is absolutely changing Chinese netizen’s online life.

Let’s have a brief breakdown of the partnership.

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.