50 Millions Users, Sina To Launch Weibo.com For Its Microblogging Service

Instead of using the word ‘microblogging’ (in Chinese, means Weibo), Sina.com held its first China Weibo Developer Conference today. The message Sina wants to deliver is quite clear:

Sina should be proud of its Weibo product as figures explains everything,

We commented on Sina and MSN China’s partnership saying Sina is now quite aggressively re-positioning itself as an Internet platform not just a media. Sina Weibo is Sina youngest product but now definitely its one of the strongest selling point. At the opening speech, Sina’s CEO even announced a rmb 200 million fund for Weibo developers or third parties. 50% of the fund is from Sina, five top VC (Sequoia, IDG, Innovation Works, Yunfeng Fund, DFJ) takes 10% respectively. Although it’s still a question how much Sina has earned from its Weibo, but Sina even revealed its revenue share structure, 70% will be given back to developers/thrid-parties.

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