Instead of using the word ‘microblogging’ (in Chinese, means Weibo), Sina.com held its first China Weibo Developer Conference today. The message Sina wants to deliver is quite clear:

Sina should be proud of its Weibo product as figures explains everything,

We commented on Sina and MSN China’s partnership saying Sina is now quite aggressively re-positioning itself as an Internet platform not just a media. Sina Weibo is Sina youngest product but now definitely its one of the strongest selling point. At the opening speech, Sina’s CEO even announced a rmb 200 million fund for Weibo developers or third parties. 50% of the fund is from Sina, five top VC (Sequoia, IDG, Innovation Works, Yunfeng Fund, DFJ) takes 10% respectively. Although it’s still a question how much Sina has earned from its Weibo, but Sina even revealed its revenue share structure, 70% will be given back to developers/thrid-parties.

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.