Shanghai-based Admaster (admaster.com.cn) provides online ad performance tracking, research, analytical and optimization consulting services for advertisers. According to its CEO Vincent Yan, advertisers can save up to 30% of their online marketing budget using their services.

“In China, there is no third party organization to provide accurate market information about the online media. A lot of websites overstate their daily visitors and pageviews, which is unfair to those high quality media who tell the true traffic. Moreover, click-fraud is still prevalent in China. Many pageviews and click-throughs are artificially created by machines,” said Vincent.

Admaster’s services help advertisers to track real traffic to their advertisements and detect incidents of click-frauds. “If a publisher has overstated its traffic, we will know and the advertiser can ask for a refund or another forms of compensation,” said Vincent.

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Sherman So

Author of Red Wired: China's Internet Revolution, the first book to completely survey the nature of China's internet. (http://redwiredrevolution.com/) She previously was the lead China technology reporter...