On March 1, Bertelsmann Asia Investments (“BAI”) announced that it led an investment into iClick Interactive Asia Limited, a leading online performance marketing provider for Greater China and South East Asia region. Co-investors include SSG Capital Partners and Sumitomo Corporation Equity Asia. The new round of funding will be used to support the continuous regional expansion of the company and also R&D in Mainland China. Two research facilities will be set up in Beijing and Shenzhen to fuel the development of iClick’s self-invented ad optimization technology.

“BAI is excited about the opportunity and bullish on the future of online performance marketing in the region. We believe iClick will significantly benefit from the strong growth momentum of marketing spend by an increasingly broader range of advertisers including large multinationals and emerging power houses in fast growing sectors like e-commerce.” Marked Annabelle Long, Managing Director of Bertelsmann Asia Investments and Chief Executive of Bertelsmann China Corporate Center.

“We are thrilled to work with a strong partner like Bertelsmann, the strategic value of the cooperation goes beyond the capital support for our regional expansion plan, but also allow us to leverage the extensive reach of Bertelsmann around the globe in bringing the Company more high-value customers, partners and talent” Added Sammy Hsieh, Founder and CEO of iClick.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.