Reported by TechWeb, Tencent was rumored to be cooperating with Zynga to bring the world NO.1 social game CityVille to China. It is a big news, as Tencent steps further into social gaming market with international market concerned and there is a huge opportunity ahead of Zynga.

A Big Win for Zynga?

Zynga valuation at $8-10bn now with blockbuster game over 100mn users after launching 43 days ago (Jan 2011 data), and Facebook registered users is reported ~500mn with 50% active. So let’s do a simple calculation here, Zynga CityVille players share / Facebook users is 100/250 = 40%. For Tencent QZone (assuming the deal is done on QZone, not on Pengyou, Tencent’s real-name network), there are 492 millions active users as of december 2010, so if Zynga’s CityVille can repeat its success and reach just 20% of Tencent’s active users, it will end up with around 100 millions new users for Zynga. It sounds a huge number, but it is not impossible as Chinese Internet is still entertainment-centric and people love games. And, 100 millions users is not a big deal for Tencent.

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.