If I tell you that you can download mp3 for free using Baidu’s service, it would not surprise you. Baidu’s mp3 search engine, from my opinion is the key service which beat Google years ago till now. The copyright of the music? Baidu did not care about it as long as it can attract the users away from Google. Now Google is out and Baidu is no doubt dominating the search market in China, so the strategy starts changing. Baidu Ting is launched in private test, you can still download the music for free there, but the point is that Baidu will pay for it per download. Nice!

Have been playing with Baidu Ting just now, I actually like it. It seems offering you everything about online music service but pirate music,

Baidu says the revenue will be mainly from online ads on Ting, which sounds very interesting. The amount of copyright fee paid by Baidu is unknown, but given the huge traffic on Baidu every day, how much Baidu is going to spend on the copyright? The mp3 search service is still there, so how Baidu is going to drive millions of users from mp3 search to Ting will be a big question? And, as a later comer, how is Baidu Ting going to play against its competitors such as big one like Google Music, or startups like Douban FM, Xiami etc needs a answer too.

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.