Recent augmented reality events in Beijing, namely Mobile Monday and Christine Perey’s AR in China have highlighted the surge in companies focusing on the new technology and its possibilities. A recent BBC article showed that augmented reality goes beyond gimmicks for business and ABI Research forecasts the AR market to be worth US$3bn by 2016, compared to just US$21mn in 2010.

AR is part of the digital evolution

According to Christine Perey of Perey Research & Consulting, “AR provides a way to experience digital information in tight association of the real world.” Perey also believes that AR is a natural evolution from physical object in the real world like print media to digital media on CDs to information on the web, eventually coming now into the age of augmented reality where we can now interact with the physical world.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.