Intro: Being the leading Chinese online shoe store, Letao to date has 123 brands with 12,734 collections, while expecting to widen its portfolio to 200 by the end of this year.  Sales in 2011 is forecasted to reach RMB700 million-$800 million (US$107 million to 122 million), up from RMB100 million in 2010. Its total headcount of over 300 people serves over 2 million users. Its Las Vegas-based counterpart Zappos recorded over US$1 billion sales last year with 2,800 employees.

On a Thursday afternoon in early May, I had a chance to sit down and talk to Mr. Chen Hu, VP of Operations at Letao, the Beijing-based leading online shoe store, to get in-depth insights into the Zappos-alike vertical’s latest financing, its crave for customer satisfaction and more.

Off to a good start: Highest inventory turnover versus Chinese counterparts

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.