We have reported that Youku, the leading online video site had launched its video search engine, called Soku. As we know there are several popular video sites out there such as Tudou, Joy.cn, 56, Sina Video, Sohu Vido, Qiyi, CNTV etc, Soku is indeed a convenient service for the fans who love watch videos online.

Soku is nice. Three primary services are offered on Soku: Top Searched, Movies, and TV Shows.

So why Youku wanted to do this and ‘open-up’ to have its competitors’ videos aggregated into its own search engine. The following diagram clearly tells you the reason. With enough money in the pocket after its IPO, what Youku wants is not just No.1 in the market but the first entry for Chinese watching video online.

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.