As is known to all, Tencent‘s CEO Pony Ma has instructed his staff, they must make Tencent Weibo more popular than Sina Weibo this year.

“They try everything. Every editorial staff at QQ.com, Tencent portal, has to post at least 10 messages on Tencent Weibo each day,” said one people close to QQ.com.

A recruitment ad appeared on May 23, saying Tencent is hiring 10 more editors for its Weibo division. Besides posting headline news on Tencent Weibo, the editor will also cooperate with other media and organize offline events.

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Sherman So

Author of Red Wired: China's Internet Revolution, the first book to completely survey the nature of China's internet. (http://redwiredrevolution.com/) She previously was the lead China technology reporter...